The busy February sporting period is now underway, with the first Six Nations weekend proving popular with pub-goers. And it’s not just rugby - the Winter Olympics, Cheltenham Races and Superbowl are all opportunities to lure avid sports-fans to the pub.
A mobile app or web solution is the perfect tool for customers to order, pay or split the bill whilst watching the big games, without risking missing a try whilst at the bar.
The Order to Table feature gives customers the ability to order via the app, straight from their table. Typically during sporting matches, bars will be overwhelmed at half-time, with spectators rushing to the bar at the same time to order drinks. By using an app, however, the operation is eased as orders are spread out throughout the match, and average spend tends to be higher. It’s a win-win (unless you’re England playing Scotland).
Splitting the bill is also simple and easy with a mobile app; split by percentage or by items, saving your customers time trying to figure out how much they owe for their beer and burger, and paying one at a time with a member of staff. It’s convenient for friends or family who are all watching together on one table, and a digital receipt will be sent straight to their email address.
Pepper also offers gifting via the app - meaning customers can easily treat friends and family to a pint or two during the match! With Mother’s Day fast approaching, it’s a great idea to use the busy sporting period to advertise your gift card options. Customers can purchase e-gift cards of any value from £5 for friends and family to spend on food and drink at their favourite venue. With Pepper’s gifting feature, it’s easy to keep track of gifts that have been sent and received, and they're even easier to redeem.
It’s not only your customers who benefit from a mobile app though - there are huge cost savings when adopting mobile ordering in your business. An app keeps service running smoothly with less staff, which means that you can run the show efficiently, even during peak trading. Customers can order quickly through their phones, when they are ready, and your team can just focus on providing great customer service - not typing orders into tills or taking payments.
Another benefit is increased spend per head - customers are more likely to order food with their drinks with just a few taps on their phone, and therefore their spend will be higher. There’s also the opportunity to sell food bundles via the app, such as offering 3 small plates for £12 or sharing platters - which appeals to customers who want to order something quick and easy to eat whilst watching the game. Drive revenue by recommending food to go with customers’ beers when they're adding them to their basket, and maximise profits.
The Superbowl LVI is this coming Sunday 13th February, the Winter Olympics is running until the 20th February, the Six Nations ends late March and the Cheltenham Races are 15th-18th March, alongside football and rugby - which means taking advantage of the buzzing pubs and sports bars over the next 6 weeks is crucial!
If sport is valuable to your business, an app is definitely invaluable to your business. Keep customers and staff happy, remove the hassle of ordering and paying, and ensure customer satisfaction is at its highest. Get in touch with us today, and we’ll take care of the rest.
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