Mother’s Day is approaching and without a doubt, hospitality will be booming on Sunday May 8th with everyone (and their mom) celebrating the wonderful women in our lives.
Visiting restaurants on busy holidays like Mother’s Day can prove frustrating when it should be an opportunity to unwind; it’s a special occasion, and prolonged wait times to hail staff for the bill can easily bring unnecessary dissatisfaction.
Whether you’re a restaurant, pub or bar, this day comes as an obvious opportunity to provide brilliant, seamless service to each and every family that chooses to spend their day with you. This feels ever-the-more important given that it is the first Mother’s Day since 2019 that we can freely be in one another’s company, entirely restriction-free. To many, this will be an important day.
Through implementing Pepper’s Pay at Table system, customers can order through wait staff - perfect for those who enjoy a traditional restaurant experience (paper menus, anyone?), yet pay via simply scanning a QR code with their phones. This settles bills quickly, letting customers pay, tip, and go, leaving their tables ready for a quick turnover.
Not only does this benefit the customer, but reduces costs for your business, too. Using Pay at Table increases the efficiency of your operations during peak trading, allowing staff to spend more time taking orders and ensuring that dining and drinking experiences are up to scratch.
As a result, everyone’s happy - bars and restaurants can focus on providing a great customer experience instead of rushing to take payments, and families can spend longer together celebrating Mum.
By staff focusing attention on customers whilst they are eating and drinking rather than paying, vendors ensure great experiences on special days like these. This encourages happy customers to leave gleaming reviews - and to come back to celebrate with you again.
It’s also a great opportunity to tempt customers back with offers they can’t refuse! Why not thank those that booked with you? For example, send out a push notification on Monday morning to reward them with a perk for a free bottle of wine or free starters on their next visit.
In the lead up, it's also worth pushing your business’ gifting services, for example, through Pepper’s in-app gifting. Through inexpensive digital gift cards, customers can give their moms the pleasure of a visit to her favourite restaurant, or one she’s been wanting to try for months.
Consumers are wanting to buy gift cards for their loved ones more than ever - last year, there was a 106% increase in gift cards sold for family dining compared to 2020.
Plus, UK shoppers spend, on average, an extra 35% over the value of the gift card whilst redeeming it. Without the costs and time of ordering physical gift cards, and instead using e-gifting, these services are undeniably valuable and also make a great, thoughtful present.
If you don’t already have a Pay at Table QR code or e-gifting solution in place for the 8th, get in touch and let the team at Pepper assist in making the day as smooth as possible. Give your staff the day to focus on their lovely customers, promising happy moms and happy tums all round.
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