Introducing the Burrito Society App: A New Way to Experience Tortilla Mexican Grill
We are beyond excited and incredibly proud to announce the official launch of the Tortilla Mexican Grill plc’s “Burrito Society” mobile app for Loyalty and Order Ahead! 🎉 This innovative app is designed to make the Tortilla experience even better, faster, and more rewarding for the most loyal burrito lovers.
A Partnership with Pepper for Seamless User Experience
Pepper's advanced platform has played a key role in bringing this app to life.
“Pepper have a fantastic platform and it’s great to work with a group of people who are passionate and really care.” Andrew Brook, Head Of Technology.
Elevating the Tortilla Loyalty Experience
The Tortilla team were looking to upgrade the Tortilla Loyalty experience across all journeys - at POS, Kiosk and via Online Ordering. And wanted to take customer engagement to a whole new level - to make sure they were really looking after their most loyal customer base, and optimising visit frequency. Burrito Society focuses on simplicity, streamlining the process to make it faster and more convenient for customers to satisfy their burrito cravings.
What the Burrito Society App Offers
Tortilla’s app allows customers to:
🥑 Collect stamps (2 Stamps = Free Guac Topping, 5 stamps = Free Main)
🎁 Unlock rewards
🇲🇽 Get surprise perks
💁 Beat the queue
🌯 Locate your nearest Tortilla
👫 Refer a friend to earn a stamp, and spread some burrito love!
A User-Centric Approach to App Development
“It has been a pleasure to work with such a solution focused team, who have enabled us to create a great app that delivers the engaging customer experience we hoped for. The positive response we have had so far says it all really!” Sarah Colombo (née Currie), Marketing Lead.
A special thanks also goes out to all our fellow suppliers and tech partners involved in the project including Airship, MCR Systems Ltd and many more! 👏
More Exciting Initiatives in the Pipeline
Collaborating with the team at Tortilla has been an incredible experience, and we’re just getting started! 🌯🌶️ There are already plenty of exciting and creative initiatives in the works that will continue to improve the app and the overall customer experience.
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